Project: Brand Refresh (Brand Naming, Logo/Wordmark, Color Palette, Typography, Graphic Elements, Collateral)
Purpose: To better align Conveyer (formerly "Gadget Technologies)'s brand identity with its audience of manufacturing businesses and establish the brand as a more modern, tech-enabled solution to manufacturer documentation and data.
People: Michael P. Maerlender (Designer)
Brand renaming, visual identity, and style guide for Conveyer, a platform that converts static manufacturer documents like manuals and warranties into customizable app experiences. The brand name and identity were crafted to evoke influences from both physical and digital design, with an icon that represents prismatic refraction, clear communication, and reliable technical strength.