(SPEC WORK) Brand visual identity and style guide for Five Flies Coffee Club, a small coffee spot in Upper Manhattan known for inventive drinks and an atmosphere that's perfect for study and work. The refreshed visual identity was created to evoke its local charm and community focus, while also drawing attention from passers by on crowded NYC sidewalks.
STRATEGY: Use a palette that feels cozy, but with a pop of freshness for visual excitement; Create 3 versions of the main logo for recognition across every scale and placement; Use patterns and type inspired by both diners and lounges to evoke a cool and comforting atmosphere.
