Project: Brand Identity (Logo Set, Color Palette, Pattern, Typography)
Purpose: To build a memorable brand for Five Flies that evokes its uptown NYC charm while drawing attention from passersby on crowded sidewalks.
People: Michael P. Maerlender (Designer)
STRATEGY: Use a palette that feels cozy, but with a pop of freshness for visual excitement; Create 3 versions of the main logo for recognition across every scale and placement; Use patterns and type inspired by both diners and lounges to evoke a cool and comforting atmosphere.