Project: Brand Refresh (Logo/Wordmark, Color Palette, Typography, Pattern, UI Assets, Collateral)
Purpose: To better align KeyCaliber's visual identity with the cutting-edge nature of its product's technology and evoke the value of its offering to its audience of business leaders.
People: Michael P. Maerlender (Designer)
Brand visual identity and style guide for KeyCaliber, an AI-powered cybersecurity platform that uses asset prioritization to build resilience. The refreshed identity was designed to evoke their cutting-edge approach, as well as the strategic security advantage that comes from looking within your own networks.