Project: Brand Identity (Brand Naming, Logo/Wordmark, Color Palette, Typography, Collateral)
Purpose: To create an original brand identity for Latticely, a professional development platform focused on community mentorship, that serves both their current marketing needs and the future evolution of their platform.
People: Michael P. Maerlender (Designer)
Brand naming, visual identity, and style guide for Latticely, a professional development platform focused on community mentorship and bespoke team solutions. The name and identity were crafted to evoke connection, upward mobility, and professional optimism.