Project: Brand Identity (Logo/Wordmark, Graphic Set, Color Palette, Typography, Collateral, Sub-Brand)
Purpose: To create a brand identity for HearstLab's pitch competition series that is recognizable within the venture capital landscape, scalable across events in multiple countries, and representative of both innovation and equity.
People: Michael P. Maerlender (Designer)
Pitch HearstLab is a pitch competition series that gives early-stage, women-led startups a chance to win $100K in investment from HearstLab. The identity was designed to evoke opportunity, innovation, and a platform for women to be vocal about their ideas — all while staying cohesive and true to HearstLab's primary visual branding.