Project: Brand Identity (Logo/Wordmark, Color Palette, Typography, Pattern)
Purpose: To create a new visual brand identity for Volta, an all-in-one digital health tool for college students, that emphasizes a calm atmosphere, seamless information flow, innovative support features, and the river from which Volta gets its name. The brand's identity was carefully crafted to excel in IRL placements such as billboards and merchandise, as well as within the UI of the product itself.
People: Michael P. Maerlender (Designer)
